Web design is the process of creating the overall look and feel of a website. This includes everything from the structure and layout of the site to the images, colors, fonts, and graphics used. Web design has numerous components that work together to create the finished experience of a website, including graphic design, user experience design, interface design, search engine optimization (SEO), and content creation. These elements determine how a website looks, feels, and works on various devices.
Building a website can be a complex undertaking, but it doesn't have to be. With some planning and attention to detail, you can create a professional-looking site that will serve your business or personal needs well. Check out this in-depth guide on building
What is the difference between design & development?
Web design is different from web development, which is the actual coding that makes a website work. When you’re building a website, you need both web design and web development. Although you can find web designers who are also web and UX developers, these are distinct skill sets.
Web designers convert your concepts into a prototype that demonstrates what your future website will look like. Web designers are in charge of the creative aspect of website development.
Web developers convert a mockup from your web designer into code that may be viewed on the internet. They create websites that are usable, which typically entails developing custom widgets and other tools.
A user experience developer, often referred to as a UX designer, creates websites that are easy to use. They have technical skills in addition to design expertise, and they apply them to create websites that attract and retain users.
Why is web design important?
It's critical to make a good first impression. We can't emphasize enough: if you don't have a strong online presence, you're keeping your business back.
Customers who do a search for your company on Google and don't find anything may believe you've shut down. If they search for anything and find something negative, they'll get the impression that you don't care much about your business or product. Improve every connection that starts on your website by ensuring that your internet design is correct.
Let's take a look at some tell-tale signs of excellent web design, as well as what sets it apart from poor web design.
What does good web design look like?
Web design isn't a matter of personal preference. With other types of design, such as illustration or sticker design, the term "good" is subjective. The line between "great" and "poor" with web design is far more distinct than it is with other kinds of design. A well-designed website delivers on your visitor's expectations in every way possible.
Conversion is a term used in internet marketing to describe the process of getting visitors to take the desired action. In internet jargon, “convert” means obtaining a user to perform a specific activity. When a visitor follows through with an action that your website has prompted them to do, it's called a conversion. Conversions can be as simple as signing up for a newsletter, making a purchase, creating an account, or gaining access to more information on the website
Web design includes a number of distinct components to increase conversions. These include:
- The use of negative space is compelling.
- Choices should be easily visible to the user (the fewer options a user has, the less likely they are to become overwhelmed and perplexed).
- Calls to action that are obvious and apparent are critical.
- A well-designed user journey and distractions that are manageable
- Responsive design (often called adaptive or elastic design) is a website design that resizes and reorients itself to the user's screen, making it easy to use on any device: phone, tablet, laptop or desktop browser.
- Appropriately sized typefaces with a hierarchy
- Relevant, high-quality information and pictures that pique your readers' interest
- The balance between the quantity of text and pictures on each site (visitors may become overwhelmed with too much text, or be bored by little)
If you don't believe that attractive design choices have an impact on conversions, think again. Your website must be stylish, especially to the person who will see it; therefore, attempt to figure out which style would appeal most to them.
Invest in eye-catching graphics that represent your brand. Avoid using stock photography that is readily apparent. Learn more about using stock images here.
It is critical to keep your brand consistent in order for your website to be successful. Even the most beautiful website is worthless if it does not represent your company.
Other components of a successful web design include:
- Color palette
- The visual harmony between your visuals and text on each page
Of course, attractive web design isn't only functional. Website visitors appreciate websites that are dynamic and adhere to the company's style. Whether you do it through on-brand, engaging aesthetics, or design features that convert, you've won a web design if you successfully integrate both of these elements.
Web design: what doesn’t work
We've already discussed what good design is. Let's speak about what it isn't now.
Visitors should not have to engage with your website in order to get value from it. In general, visitors should not be required to perform any action on your site. The entire experience of utilizing your website should be simple and straightforward.
Here are a few examples: Good web design includes clear calls to action; bad web design has murky ones. High-contrast typefaces are clever, successful web designs; low-contrast typefaces that are difficult to read are terrible web designs.
Here are a few more things to stay away from:
- Backgrounds and distractions. Avoid using tiled backgrounds in general. Though there are a few exceptions, most tiled backgrounds are distracting.
- A non-responsive design. Your website just needs to be mobile responsive these days.
- Links and buttons that are unclear. Links and buttons should not need to be hunted for; instead, they should be able to quickly identify which photos and text will take them to new sites or confirm their selections. Fillable forms, too, should be readily identifiable by users.
- Non-essential stock photos and filler text that contains no useful content.
Grid layouts and other web design components, such as navigation bars, aren't inherently positive or negative options. They can be utilized effectively or ineffectively, so paying attention to detail is essential.
Animation is a difficult web design component. It's not 1998 anymore, and you shouldn't have a comet tail trailing the user's cursor or have them scroll past a row of dancing hamsters to access your material. However, an animated exit pop-up that directs visitors' attention back to your site and encourages them to convert? Yes, it can be done.
How to get web design done?
Well, designing a website is not an easy task, and there are several things to watch out for. You don't have to do it alone, thankfully. When you work with a professional web designer, you can trust in their experience to get the best outcome.
There are various options for obtaining the website you require. The best option depends on how complicated a website you need, how much you want to spend, and whether or not you want to outsource part of the project.
You can collaborate directly with a freelance web designer. Simply go through website portfolio sites and choose the designer you like the most, who matches your style and design goals. A freelancer may modify an existing template or build a completely new one for your website. If you want your website to be created from the ground up, you may engage a freelancer that has those abilities.
If you need help coming up with ideas for your website design, you can reach out to us. If we don't fit your style, thankfully there are many other designers out there who can help you.
Another option is to build your own website with a template-driven website builder (like Wix or Squarespace). You'll have to be more hands-on, and if you're not a designer, you'll be restricted to the services these platforms provide. You can also work with an agency that builds custom websites. Pick this option if you need to build a complex website from the ground up, but be aware that this end-to-end solution will cost you more.
Prepare to spend a significant amount of money on high-quality website design. Depending on the complexity of your web design, it may cost hundreds to tens of thousands of dollars. What you spend is based on how much you need.
So, how do you know whether a custom-built website is right for you or whether a template will suffice? That all depends on what you want your website to accomplish and what you have in mind. If scaling is part of your business strategy, you need it to be search engine friendly, accommodate various company demands, or if you have very particular ideas about the website that requires it to be built to your standards, get a customized website. A prepared template is the way to go when these are not priorities for you and you don't have a large budget.
You'll be more likely to end up with a website that meets or exceeds your expectations if you take a hands-on approach to the design process. Tell your web designer about your brand, voice, and goals for the website. The more information they have, the better equipped they are to create the ideal online presence for you. Explain your objectives so that they may work their magic.
About Kova Design
With 7 years of experience, we have acquired the skills and knowledge necessary to make your dream a success. One of our company values is excellence. We believe that everything we do needs to be done to the highest level and standard.
We do not want to create just a beautiful website but solve your need. By that we mean, a unique online presence that actually produces results.
We serve all kinds of businesses with utmost reliability.